Web 2.0: About And Backlinking

web 2.0 sitesWeb 2.0 defines a new generation of internet websites. In order to understand what it is, let’s go back to 1994 and talk briefly about Web 1.0 – the origins. Web 1.0 websites were a lot different from what we are used to today. Most important attributes of these sites are: static pages – content doesn’t get updated (as opposed to blogs or news websites), not interactive – people can’t contribute to the discussion by commenting or changing the content (as opposed to wikis).


Web 2.0 came around 2005 and quickly became very popular. You can think of Web 2.0 as a complete opposite of Web 1.0. The main principals of it are user interaction and user collaboration. Web 2.0s include such things as social networking, tagging, sharing, contributing and creating user-generated websites. Web 2.0 isn’t just a definition for a handful of websites, it defines a whole new era in internet.


Web 2.0s include social networking sites, wikis, blogs, forums, social bookmarking sites and content hosting sites. All of them allow users to create personal profiles, create new content or contribute to already posted content.


Today most webmasters prefer Web 2.0 type of websites, however there are still a number of Web 1.0s out there like this one about ancient Egypt.


Many Internet Marketers think of Web 2.0s as free blogging platform sites like WordPress, Weebly, Tumblr and other ones, but as you can see from the discussion above, it’s technically incorrect. Either way, since many people think that way, I would like to talk about social networking sites and free blogging platforms, and leave social bookmarking, wikis and content hosting sites alone.


Web 2.0s For Backlinking


Many IMers use Web 2.0 sites to create backlinks for some obvious reasons. They are very easy to create and Google loves this type of backlinks. Generally, these sites are very non-technical, user-friendly and free to use, so creating a blog and posting content is very easy. Most of these sites are very high authority, so they are generally safe to use for backlinking.


Over the years, people have abused this type of sites by filling them with tons of spam which led to harsher policies and deletion. So to make sure your backlinks stay, it’s vital to provide good quality content periodically.


Despite all that, many IMers continue to use these sites to create backlinks because of their convenience. If you are not familiar with creating backlinks from Web 2.0s then continue on reading but if you know the basics then check out this article that talks about different approaches to Web 2.0 link building.


Most websites have the same steps for creating a Web 2.0 properties. To start, you need to sign up to create a profile. After the sign-up and email confirmation, you create a blog. Most websites give step-by-step instructions on how to do that so it’s almost impossible to get lost. The biggest advantage of these sites is that they are completely free and don’t require any programming knowledge from your side. To create a property all you have to do is to choose a template and post your content through their content management system. There are many ways to create a link back to your main site. You can link through regular text, pictures, videos and buttons. And that it! You just created a safe backlink on a high authority site!


As mentioned above, many of these sites are very high authority which can be seen by their Page Rank:


• WordPress.com (PR9)
• Weebly.com (PR8)
• Tumblr.com (PR8)
• LiveJournal.com (PR8)
• Wix.com (PR8)
• Jimdo.com (PR7)
• Newsvine.com (PR7)
• etc…


One of the fastest ways to get these types of backlinks is by using FCS Networker which will automatically create accounts on the most popular social networking and free blogging sites, and submit your article to get with a backlink in it. Read my review to learn all about this amazing tool.


UPDATE: Now FCS Networker also creates accounts and builds backlinks on PDF Sharing and Social Bookmarking Sites. All of the above also applies to these types of sites.