The Most Important Things In Link Building

backlinking strategyLink building post-Penguin and Panda is a lot different from backlinking a few years ago. I remember ranking my first website number 1 with crappy links from forum profiles, forum posts, article spam, comment spam and links from hundreds of free blogging platforms. I also remember having my primary keyword as the anchor text 40-50% of the time, AND I also remember creating 1000 links one day then nothing for a few weeks, then creating another 1000 and so on. Back then SEO was like a Wild West –no defined rules or laws. The only way you could get struck down from number 1 is if your competitor creates 1000 more links than you.

All that has changed in recent years and while methodologies stayed the same, backlinking became more of an art than before. Don’t listen to those people that say SEO has changed forever or that it’s impossible to do blah blah blah. The fact is, SEO hasn’t changed much, what changed are the techniques.

To understand the whole link building process you need to understand what Google wants. In the perfect world, links should come naturally from people reading your content, liking it and then sharing it with others or citing it on other websites. So as people share and mention your content all over the internet, your site gets the credit of being a good source of information which in turn pushes your website up various search queries related to your niche.

Of course, many people don’t wait for their content to get naturally distributed and that’s why they do SEO for their sites. So, the primary purpose of doing SEO is to imitate the natural process.

There are 4 main factors you should consider when building links – Consistency, Type, Relevancy, and Anchor Text. All of them have an equal role in developing a healthy backlinking profile that looks natural.


It’s imperative to be consistent in your link building. What it means is that you don’t create 1000s of backlinks one day and then stop for the next 3 weeks. The better way is to stretch the creation of these links for few weeks so each day you create X amount of links. Think about it, how is it possible that 1 day 1000s of people talk about your website and then for the next 3 weeks nobody mentions it, not even once. Well, anything is possible in this World, but nevertheless, it can bring up a red flag in Google.

Another thing to keep in mind is the number of links you create each day. This goes hand in hand with the consistency of link building. It would be unnatural for a brand new site to receive 1000 backlinks on the first day but would be okay for an authority site because many people already visit and know about it.

Type Of Links

It’s the same thinking here. For example, you create 1000 links from article directories. That would be somewhat suspicious. Don’t you think that people would share your website in other ways other than article directories? And it’s not so much as creating different types of links as it is more of building backlinks on different platforms. Google recognizes different website templates, and therefore it’s important to have links on at least few of them. For example, take MediaWiki platform for Wiki type of sites. Creating links only on MediaWiki sites would bring red flags in Google because that’s totally unnatural. So what you would want to do is to create links on least few types of sites/templates.


Relevancy is another big thing when it comes to building backlinks. If your website sells Barbie hair ties, then you would want to get links from fashion and beauty sites and not from “Drug abuse problems” blog post. There is no reason for people to share a link that leads to a Barbie Hair Tie website on websites that talk drug-problems, construction, dentistry, gardening, home improvement, etc. Once again, everything is possible in this World and having few unrelated links is not going to do any harm, but try to have about 80-90% of links on sites related to your topic.

Anchor Text

Say your website is about getting 6-pack abs, and your primary KW is “how to get a six-pack.” Creating your links with only “how to get a six pack” anchor text would look very unnatural. Remember you are trying to replicate the natural process. In real world, if people would start sharing your website, they would use many other words other than “how to get a six pack”, like “how to get abs”, “6 pack abs”, “super workout” and general words and phrases like “check this out”, “amazing abs”, “click here”, “go here”, “visit” etc. Try to keep your main KW anchor around or below 10%, your LSIs about 30% and the rest leave for random anchor texts.

One thing to remember is that it’s better to create links on high authority websites, lots of links from crappy sites will get you Google slap.

Following these basic rules of link building will ensure short-term and long-term success to your backlinking campaign. The most important thing out of all is actually to get to doing it!