SEO Discussion

The Most Important Things In Link Building

backlinking strategyLink building post-Penguin and Panda is a lot different from backlinking a few years ago. I remember ranking my first website number 1 with crappy links from forum profiles, forum posts, article spam, comment spam and links from hundreds of free blogging platforms. I also remember having my primary keyword as the anchor text 40-50% of the time, AND I also remember creating 1000 links one day then nothing for a few weeks, then creating another 1000 and so on. Back then SEO was like a Wild West –no defined rules or laws. The only way you could get struck down from number 1 is if your competitor creates 1000 more links than you.

All that has changed in recent years and while methodologies stayed the same, backlinking became more of an art than before. Don’t listen to those people that say SEO has changed forever or that it’s impossible to do blah blah blah. The fact is, SEO hasn’t changed much, what changed are the techniques.

To understand the whole link building process you need to understand what Google wants. In the perfect world, links should come naturally from people reading your content, liking it and then sharing it with others or citing it on other websites. So as people share and mention your content all over the internet, your site gets the credit of being a good source of information which in turn pushes your website up various search queries related to your niche.

Of course, many people don’t wait for their content to get naturally distributed and that’s why they do SEO for their sites. So, the primary purpose of doing SEO is to imitate the natural process.

There are 4 main factors you should consider when building links – Consistency, Type, Relevancy, and Anchor Text. All of them have an equal role in developing a healthy backlinking profile that looks natural.


It’s imperative to be consistent in your link building. What it means is that you don’t create 1000s of backlinks one day and then stop for the next 3 weeks. The better way is to stretch the creation of these links for few weeks so each day you create X amount of links. Think about it, how is it possible that 1 day 1000s of people talk about your website and then for the next 3 weeks nobody mentions it, not even once. Well, anything is possible in this World, but nevertheless, it can bring up a red flag in Google.

Another thing to keep in mind is the number of links you create each day. This goes hand in hand with the consistency of link building. It would be unnatural for a brand new site to receive 1000 backlinks on the first day but would be okay for an authority site because many people already visit and know about it.

Type Of Links

It’s the same thinking here. For example, you create 1000 links from article directories. That would be somewhat suspicious. Don’t you think that people would share your website in other ways other than article directories? And it’s not so much as creating different types of links as it is more of building backlinks on different platforms. Google recognizes different website templates, and therefore it’s important to have links on at least few of them. For example, take MediaWiki platform for Wiki type of sites. Creating links only on MediaWiki sites would bring red flags in Google because that’s totally unnatural. So what you would want to do is to create links on least few types of sites/templates.


Relevancy is another big thing when it comes to building backlinks. If your website sells Barbie hair ties, then you would want to get links from fashion and beauty sites and not from “Drug abuse problems” blog post. There is no reason for people to share a link that leads to a Barbie Hair Tie website on websites that talk drug-problems, construction, dentistry, gardening, home improvement, etc. Once again, everything is possible in this World and having few unrelated links is not going to do any harm, but try to have about 80-90% of links on sites related to your topic.

Anchor Text

Say your website is about getting 6-pack abs, and your primary KW is “how to get a six-pack.” Creating your links with only “how to get a six pack” anchor text would look very unnatural. Remember you are trying to replicate the natural process. In real world, if people would start sharing your website, they would use many other words other than “how to get a six pack”, like “how to get abs”, “6 pack abs”, “super workout” and general words and phrases like “check this out”, “amazing abs”, “click here”, “go here”, “visit” etc. Try to keep your main KW anchor around or below 10%, your LSIs about 30% and the rest leave for random anchor texts.

One thing to remember is that it’s better to create links on high authority websites, lots of links from crappy sites will get you Google slap.

Following these basic rules of link building will ensure short-term and long-term success to your backlinking campaign. The most important thing out of all is actually to get to doing it!

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2 Web 2.0 Backlinking Extremes

As discussed in this article, creating links from free blogging platforms is very easy. IMers use various strategies when building this type of backlinks, but to figure out a plan that better fits your goals, we will look at two most common methods – Mass creation and Quality creation. Each way has its own benefits and downfalls, so which method you choose will mostly depend on your goals.

Mass-Build And Forget Method

many web 2.0sIf you are after backlinks and not additional traffic to your site than this method will suit you well. Many webmasters rely solely on this method for building Web 2.0 backlinks because of its ease and fast results. This method works best with the use of Web 2.0 backlinking tools. You set up blogs and create backlinks on 100s of websites. That’s it! Once these blogs are set up, you can forget about them and move on to building other backlinks.

There is a danger however that your blogs will get flagged by other users or deleted by moderators if you don’t update them regularly. In my experience, the lifetime of these backlinks is anywhere from 3 to 24 months depending on the content and the main site itself.

So why do people use this strategy? Only because it’s easy to implement, doesn’t require too much time or money and usually gives positive results. Most people create 1 article, spin it and post “original” versions on each of those blogs instead of building 100s of original articles which would take a lot of time and money. Another good thing about this method is that you don’t have to worry about going back and updating your blogs. Once you get you backlinks, you are done. Even if your blog gets deleted in the future, it would be effortless to create a new one.

When using this method, it’s important to schedule your link building. Instead of creating 100 links in one day, spread their creation for 1-2 weeks. It’s also a good idea to build tier 2 backlinks to your blogs to get them indexed faster and give them some PR juice.

Quality-Build And Maintain Method

main web 2.0sNow, this method is a complete opposite of the first. Instead of building 100s of blogs and creating backlinks for fast results, you create 5-10 blogs, update them regularly with quality and unique content, make readers’ base and only then create backlinks. This approach is more of a long-term. It requires more time and more work but will do wonders for your site rankings in the future.

This way it’s much less likely that your blog will get deleted, and if done correctly this method will bring you lots of additional traffic and give you very high-quality backlinks.

Alternative Method

alternative web 2.0Now that we discussed 2 extremes, here is a method for building backlinks from free blogging platforms that would be suitable for most people and give optimal results.

When you first start your backlinking campaign, Web 2.0 links are excellent because of high PR of the root domain. As discussed in this post, daily link building is critical and using free blogging platforms for this matter is a perfect solution.

So to start, you use mass-build and forget method. Write or order 1 unique article and spin it. Make sure your spin is of decent quality because if it’s not, then your blog can be instantly deleted. Create about 2-10 Web 2.0s per day using this method. Your site will get the needed initial boost.

To make sure your blogs don’t get deleted I strongly suggest adding more content every 3-6 month. Again, the material doesn’t have to be of superb quality. Write a short 300-350 word article, spin it and post it on your blogs. This is not too much work, considering that it needs to be done only once every 3-6 month.

Besides lower quality blogs with spun content, I would also suggest creating super high-quality blogs. Create new blogs on high authority websites like Weebly, WordPress or Triond. Update them at least once every week with high quality, engaging articles. Make at least 1-2 of these blogs and keep updating them.

Don’t forget to backlink your blogs. Backlinking them is the same as backlinking your main site. However, since you create these blogs on high authority sites, you can use lower quality links and build them at a faster pace without being afraid of getting penalized. The theory for this is that since these websites get a lot of traffic every day, there are higher chances for more people to find and reference your blog somewhere else.

As mentioned, the method you choose will depend on your goals. The most annoying thing is the maintenance of your blogs – it takes a lot of time if done manually. Likely, FCS Networker can do all of the above with a click of just a few buttons, so if you are serious about building a healthy backlinking profile and save yourself a lot of time and headache then check my review and sign up for a 7-day free trial.

UPDATE: New features were added to FCS Networker. Now it can build links on Social Bookmarking and PDF Sharing Sites. These types of backlinks are equally good and should be a part of your link building strategy. Everything said above also applies to these links.

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What Does Google Want From Us?

google algorithmThere have been many Google updates recently. In fact, Google has over 200 updates every year many of which stay unnoticeable by most webmasters. However, besides minor updates, Google also has 2-4 significant updates every year that result in some sites losing their rankings, and even some being entirely dropped out from Google search. So what is Google trying to achieve?

Think of Google as a service. Every business tries to provide their customers with the best service and Google is not the exception. The primary purpose of a search engine is to provide people with the best information regarding a particular topic. Google does it by listing various web pages depending on their relevancy (on-page SEO) and popularity (off-page SEO).

As you understand it’s not a manual process, people create millions if not billions of searches per month. Google is a robot that calculates the chances of each site/page being displayed for a particular search query. Webmasters call it Google Algorithm. Nobody knows exactly how it works, but some have an understanding good enough to have their sites ranking number 1.

There is substantial evidence that certain factors have a significant effect on the rank of the website, as explained here. Google wants to give people the best information about any topic. To get a deeper understanding of what exactly Google wants from us let’s try to define “THE BEST”regarding website building.

To make it easier to follow, let’s try to imagine how “THE BEST” home improvement website would be like. First of all, it would have hundreds of articles and advice about home improvement to cover all aspects associated with it. So, the website has to have many articles related to the niche. Next, people that go on the site would spend a good amount of time reading various articles and flipping through pages and sharing information. So, the website has to have very high quality, engaging articles that would make people want to spend time reading them. In fact, they have to be so good, that people would want to share your website on social networks and their blogs. The website also has to have a structure that would encourage people to go to different pages and read more than 1 article every time they visit. Lastly, the website would be referenced on other major niche websites because those major players would see your website as the best source of information. A website like this would be titled to be “THE BEST.”

While waiting to get backlinks naturally can be very annoying, providing your readers with very high quality and engaging content is something that can be done. Not only will you get loyal readers’ base and higher conversions, but you will also gain some valuable backlinks and perhaps make some useful connections with people from the industry who would promote your website for free.

While small, 1-page websites can still be seen ranking here and there, the way that Google is headed gives me a feeling that the size of the site and on-site interaction is becoming increasingly essential and soon will be one of the leading factors for ranking websites. Another great thing about building big websites is that you don’t have to money and your time for buying and setting up new site each time.

In conclusion, I want to say that while small websites can still give you short-term income, now it’s a good time to start working on a more prominent niche authority site. While it will require more work to get traffic and take a longer time to make money, there are fewer chances of all your hard work being washed down the drain by another update from Google.

Watch this video where Matt Cutts gives necessary information about how Google Search Engine decides what pages to display for which searches:

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Web 2.0: About And Backlinking

web 2.0sWeb 2.0 defines a new generation of internet websites. To understand what it is, let’s go back to 1994 and talk briefly about Web 1.0 – the origins. Web 1.0 websites were a lot different from what we are used to today. Most important attributes of these sites are: static pages – content doesn’t get updated (as opposed to blogs or news websites), not interactive – people can’t contribute to the discussion by commenting or changing the content (as opposed to wikis).

Web 2.0 came around 2005 and quickly became very popular. You can think of Web 2.0 as a complete opposite of Web 1.0. The main principals of it are user interaction and user collaboration. Web 2.0s include such things as social networking, tagging, sharing, contributing and creating user-generated websites. Web 2.0 isn’t just a definition for a handful of sites, it defines a whole new era on the internet.

Web 2.0s include social networking sites, wikis, blogs, forums, social bookmarking sites, and content hosting sites. All of them allow users to create personal profiles, create new content or contribute to already posted content.

Today most webmasters prefer Web 2.0 type of websites. However, there are still some Web 1.0s out there like this one about ancient Egypt.

Many Internet Marketers think of Web 2.0s as free blogging platform sites like WordPress, Weebly, Tumblr and other ones, but as you can see from the discussion above, it’s technically incorrect. Either way, since many people think that way, I would like to talk about social networking sites and free blogging platforms, and leave social bookmarking, wikis and content hosting sites alone.

Web 2.0s For Backlinking

Many IMers use Web 2.0 sites to create backlinks for some obvious reasons. They are easy to make, and Google loves this type of backlinks. These sites are very non-technical, user-friendly and free to use, so creating a blog and posting content is very easy. Most of these sites have very high authority, so they are safe to use for backlinking.

Over the years, people have abused this type of sites by filling them with tons of spam which led to harsher policies and deletion. So to make sure your backlinks stay, it’s vital to provide good quality content periodically.

Despite all that, many IMers continue to use these sites to create backlinks because of their convenience. If you are not familiar with building backlinks from Web 2.0s, then keep on reading but if you know the basics then check out this article that talks about different approaches to Web 2.0 link building.

Most websites have the same steps for creating a Web 2.0 properties. To start, you need to sign up to create a profile. After the sign-up and email confirmation, you create a blog. Most websites give step-by-step instructions on how to do that, so it’s almost impossible to get lost. The most prominent advantage of these sites is that they are completely free and don’t require any programming knowledge from your side. To create a property all you have to do is to choose a template and post your content using their content management system. There are many ways to create a link back to your main site. You can link through regular text, pictures, videos, and buttons. And that it! You just created a safe backlink on a high authority site!

As mentioned above, many of these sites have high authority which can be seen by their Page Rank:

• Others

One of the fastest ways to get these types of backlinks is by using FCS Networker which will automatically create accounts on the most popular social networking and free blogging sites, and submit your article to get with a backlink in it. Read my review to learn all about this fantastic tool.

UPDATE: Now FCS Networker also creates accounts and builds backlinks on PDF Sharing and Social Bookmarking Sites. All of the above also applies to these types of sites.

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